Thursday, 21 August 2014

Despite the ravages of the global economic downturn, we are growing year on year. The increase in broadband penetration and growth of mobile devices has intensified the competition. International Mobility services are no exception. We are battling it out in the fairest way possible, like we did in the past. And that time of the year is here again in the form of OOH Autumn Branding Campaign.

In the south zone we're targeting the maximum OOH space in IT Parks of Hyderabad and Chennai; in the east zone, Kolkata; and in the north zone, DLF Square and Cyber City, Gurgaon.

The slogans - “340 of Fortune 500 Companies Don’t Go Abroad without Clay. How About You?” and “You Save on Many Things with the Right Connection Abroad, International Roaming is One of Them” are shining on most of the facades, pillars, scrollers and lift panels.

True, we have been leading the race, especially in the corporate space, as a voice and data solutions provider to International Travellers. We're there in the retail space offering better products than the competition. And we are doing pretty good. But to retain that space and to grow on it we need to shout out loud, because often all it takes to win a customer is awareness. This campaign is doing just that –  differentiating Clay from the competition by making the prospects aware of Clay advantages. So far so good! This Pan India brand recognition and expansion campaign in the major IT hubs has been very successful.